for Promomed

Update: 18.03.2025

Last week: 10 week 2024 (03.02.2025 - 09.03.2025)

Last full month: February 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 662 2.3% 13.0% 0.9 20 924 335 4.1% 9.6% 0.8 -4.8%
MoM 37 047 9.5% 12.5% -0.4 80 317 567 15.8% 9.4% 0 13.1%
YTD 85 006 27.6% 12.7% 1.6 179 811 303 20.0% 9.4% -0.2 11.1%
MAT 439 808 23.6% 12.6% 3.1 869 103 993 21.7% 9.3% 1.2 -6.6%
BRAINMAX
WoW 3 085 21.6% 100.0% 0 10 123 914 19.6% 100.0% 0 21.6%
MoM 9 443 11.3% 100.0% 0 32 675 026 8.0% 100.0% 0 11.3%
YTD 22 242 131.1% 100.0% 0 77 197 851 122.1% 100.0% 0 131.1%
MAT 95 282 87.1% 100.0% 0 329 159 622 85.2% 100.0% 0 87.1%
GOLDLINE PLUS
WoW 16 930 1.7% 47.3% 2.2 54 490 135 1.3% 38.5% 2.2 -3.0%
MoM 65 902 0.9% 45.0% -0.4 214 432 366 1.4% 36.5% -1.2 1.8%
YTD 155 902 -2.3% 45.4% 1.7 505 462 935 -1.8% 37.2% 1.1 -5.9%
MAT 825 397 -6.0% 45.8% 0.4 2 593 767 305 -5.8% 37.4% -2 -6.9%
MIGRENIUM
WoW 9 045 3.7% 0.4% 0 3 172 195 3.3% 0.5% 0 0.7%
MoM 35 529 7.2% 0.4% 0 12 281 102 6.2% 0.5% 0 0.2%
YTD 82 201 -31.7% 0.4% -0.2 28 590 636 -14.4% 0.5% -0.1 2.8%
MAT 529 708 -17.6% 0.5% -0.1 176 851 317 31.3% 0.6% 0.1 0.4%
MODELAX-N
WoW 28 836 -12.6% 19.2% -1.7 15 184 693 -11.9% 13.9% -1.2 -5.0%
MoM 138 451 5.0% 22.4% 1.3 71 486 517 5.4% 15.9% 1.1 -0.9%
YTD 315 722 4.3% 21.4% -1 163 027 515 33.0% 15.2% 1.4 9.1%
MAT 1 476 654 14.9% 21.5% 1.9 699 748 549 56.9% 14.5% 3.3 5.0%
REDUXIN
WoW 11 336 -6.5% 31.7% -1.2 61 948 685 -8.0% 43.7% -1.7 -3.0%
MoM 47 539 4.1% 32.5% 0.7 264 568 793 8.3% 45.0% 1.5 1.8%
YTD 110 097 -9.6% 32.1% -1.3 601 115 511 -8.6% 44.2% -1.9 -5.9%
MAT 583 733 -7.4% 32.4% -0.2 3 107 027 769 3.7% 44.8% 2 -6.9%
REDUXIN FORTE
WoW 3 521 -8.7% 9.8% -0.6 15 656 513 -9.5% 11.1% -0.6 -3.0%
MoM 15 088 7.4% 10.3% 0.5 67 355 303 6.8% 11.5% 0.2 1.8%
YTD 34 484 7.4% 10.0% 1.2 154 393 114 8.2% 11.4% 1.3 -5.9%
MAT 169 730 0.2% 9.4% 0.7 733 414 253 6.2% 10.6% 0.7 -6.9%
SALVISAR
WoW 12 759 -12.0% 1.8% -0.2 6 315 627 -10.9% 1.7% -0.1 -3.8%
MoM 64 379 17.6% 2.2% 0.4 30 950 520 19.7% 2.0% 0.4 -2.1%
YTD 139 343 65.8% 2.0% 0.8 66 647 118 116.4% 1.8% 0.9 -3.5%
MAT 627 077 32.2% 1.6% 0.5 276 785 738 73.3% 1.5% 0.5 -6.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 85 006 27.6% 12.7% 1.6 179 811 303 20.0% 9.4% -0.2 11.1%
BRAINMAX 22 242 131.1% 100.0% 0 77 197 851 122.1% 100.0% 0 131.1%
GOLDLINE PLUS 155 902 -2.3% 45.4% 1.7 505 462 935 -1.8% 37.2% 1.1 -5.9%
MIGRENIUM 82 201 -31.7% 0.4% -0.2 28 590 636 -14.4% 0.5% -0.1 2.8%
MODELAX-N 315 722 4.3% 21.4% -1 163 027 515 33.0% 15.2% 1.4 9.1%
REDUXIN CAPS 110 097 -9.6% 32.1% -1.3 601 115 511 -8.6% 44.2% -1.9 -5.9%
REDUXIN FORTE 34 484 7.4% 10.0% 1.2 154 393 114 8.2% 11.4% 1.3 -5.9%
SALVISAR 139 343 65.8% 2.0% 0.8 66 647 118 116.4% 1.8% 0.9 -3.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 439 808 23.6% 12.6% 3.1 869 103 993 21.7% 9.3% 1.2 -6.6%
BRAINMAX 95 282 87.1% 100.0% 0 329 159 622 85.2% 100.0% 0 87.1%
GOLDLINE PLUS 825 397 -6.0% 45.8% 0.4 2 593 767 305 -5.8% 37.4% -2 -6.9%
MIGRENIUM 529 708 -17.6% 0.5% -0.1 176 851 317 31.3% 0.6% 0.1 0.4%
MODELAX-N 1 476 654 14.9% 21.5% 1.9 699 748 549 56.9% 14.5% 3.3 5.0%
REDUXIN CAPS 583 733 -7.4% 32.4% -0.2 3 107 027 769 3.7% 44.8% 2 -6.9%
REDUXIN FORTE 169 730 0.2% 9.4% 0.7 733 414 253 6.2% 10.6% 0.7 -6.9%
SALVISAR 627 077 32.2% 1.6% 0.5 276 785 738 73.3% 1.5% 0.5 -6.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 662 2.3% 13.0% 0.9 20 924 335 4.1% 9.6% 0.8 -4.8%
BRAINMAX 3 085 21.6% 100.0% 0 10 123 914 19.6% 100.0% 0 21.6%
GOLDLINE PLUS 16 930 1.7% 47.3% 2.2 54 490 135 1.3% 38.5% 2.2 -3.0%
MIGRENIUM 9 045 3.7% 0.4% 0 3 172 195 3.3% 0.5% 0 0.7%
MODELAX-N 28 836 -12.6% 19.2% -1.7 15 184 693 -11.9% 13.9% -1.2 -5.0%
REDUXIN CAPS 11 336 -6.5% 31.7% -1.2 61 948 685 -8.0% 43.7% -1.7 -3.0%
REDUXIN FORTE 3 521 -8.7% 9.8% -0.6 15 656 513 -9.5% 11.1% -0.6 -3.0%
SALVISAR 12 759 -12.0% 1.8% -0.2 6 315 627 -10.9% 1.7% -0.1 -3.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 37 047 9.5% 12.5% -0.4 80 317 567 15.8% 9.4% 0 13.1%
BRAINMAX 9 443 11.3% 100.0% 0 32 675 026 8.0% 100.0% 0 11.3%
GOLDLINE PLUS 65 902 0.9% 45.0% -0.4 214 432 366 1.4% 36.5% -1.2 1.8%
MIGRENIUM 35 529 7.2% 0.4% 0 12 281 102 6.2% 0.5% 0 0.2%
MODELAX-N 138 451 5.0% 22.4% 1.3 71 486 517 5.4% 15.9% 1.1 -0.9%
REDUXIN CAPS 47 539 4.1% 32.5% 0.7 264 568 793 8.3% 45.0% 1.5 1.8%
REDUXIN FORTE 15 088 7.4% 10.3% 0.5 67 355 303 6.8% 11.5% 0.2 1.8%
SALVISAR 64 379 17.6% 2.2% 0.4 30 950 520 19.7% 2.0% 0.4 -2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs