Mi.Business.Console

for Promomed

Update: 18.03.2025

Last week: 10 week 2024 (03.02.2025 - 09.03.2025)

Last full month: February 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 662	2.3%	13.0%	0.9	20 924 335	4.1%	9.6%	0.8	-4.8%
MoM	37 047	9.5%	12.5%	-0.4	80 317 567	15.8%	9.4%	0	13.1%
YTD	85 006	27.6%	12.7%	1.6	179 811 303	20.0%	9.4%	-0.2	11.1%
MAT	439 808	23.6%	12.6%	3.1	869 103 993	21.7%	9.3%	1.2	-6.6%
BRAINMAX
WoW	3 085	21.6%	100.0%	0	10 123 914	19.6%	100.0%	0	21.6%
MoM	9 443	11.3%	100.0%	0	32 675 026	8.0%	100.0%	0	11.3%
YTD	22 242	131.1%	100.0%	0	77 197 851	122.1%	100.0%	0	131.1%
MAT	95 282	87.1%	100.0%	0	329 159 622	85.2%	100.0%	0	87.1%
GOLDLINE PLUS
WoW	16 930	1.7%	47.3%	2.2	54 490 135	1.3%	38.5%	2.2	-3.0%
MoM	65 902	0.9%	45.0%	-0.4	214 432 366	1.4%	36.5%	-1.2	1.8%
YTD	155 902	-2.3%	45.4%	1.7	505 462 935	-1.8%	37.2%	1.1	-5.9%
MAT	825 397	-6.0%	45.8%	0.4	2 593 767 305	-5.8%	37.4%	-2	-6.9%
MIGRENIUM
WoW	9 045	3.7%	0.4%	0	3 172 195	3.3%	0.5%	0	0.7%
MoM	35 529	7.2%	0.4%	0	12 281 102	6.2%	0.5%	0	0.2%
YTD	82 201	-31.7%	0.4%	-0.2	28 590 636	-14.4%	0.5%	-0.1	2.8%
MAT	529 708	-17.6%	0.5%	-0.1	176 851 317	31.3%	0.6%	0.1	0.4%
MODELAX-N
WoW	28 836	-12.6%	19.2%	-1.7	15 184 693	-11.9%	13.9%	-1.2	-5.0%
MoM	138 451	5.0%	22.4%	1.3	71 486 517	5.4%	15.9%	1.1	-0.9%
YTD	315 722	4.3%	21.4%	-1	163 027 515	33.0%	15.2%	1.4	9.1%
MAT	1 476 654	14.9%	21.5%	1.9	699 748 549	56.9%	14.5%	3.3	5.0%
REDUXIN
WoW	11 336	-6.5%	31.7%	-1.2	61 948 685	-8.0%	43.7%	-1.7	-3.0%
MoM	47 539	4.1%	32.5%	0.7	264 568 793	8.3%	45.0%	1.5	1.8%
YTD	110 097	-9.6%	32.1%	-1.3	601 115 511	-8.6%	44.2%	-1.9	-5.9%
MAT	583 733	-7.4%	32.4%	-0.2	3 107 027 769	3.7%	44.8%	2	-6.9%
REDUXIN FORTE
WoW	3 521	-8.7%	9.8%	-0.6	15 656 513	-9.5%	11.1%	-0.6	-3.0%
MoM	15 088	7.4%	10.3%	0.5	67 355 303	6.8%	11.5%	0.2	1.8%
YTD	34 484	7.4%	10.0%	1.2	154 393 114	8.2%	11.4%	1.3	-5.9%
MAT	169 730	0.2%	9.4%	0.7	733 414 253	6.2%	10.6%	0.7	-6.9%
SALVISAR
WoW	12 759	-12.0%	1.8%	-0.2	6 315 627	-10.9%	1.7%	-0.1	-3.8%
MoM	64 379	17.6%	2.2%	0.4	30 950 520	19.7%	2.0%	0.4	-2.1%
YTD	139 343	65.8%	2.0%	0.8	66 647 118	116.4%	1.8%	0.9	-3.5%
MAT	627 077	32.2%	1.6%	0.5	276 785 738	73.3%	1.5%	0.5	-6.3%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	85 006	27.6%	12.7%	1.6	179 811 303	20.0%	9.4%	-0.2	11.1%
BRAINMAX	22 242	131.1%	100.0%	0	77 197 851	122.1%	100.0%	0	131.1%
GOLDLINE PLUS	155 902	-2.3%	45.4%	1.7	505 462 935	-1.8%	37.2%	1.1	-5.9%
MIGRENIUM	82 201	-31.7%	0.4%	-0.2	28 590 636	-14.4%	0.5%	-0.1	2.8%
MODELAX-N	315 722	4.3%	21.4%	-1	163 027 515	33.0%	15.2%	1.4	9.1%
REDUXIN CAPS	110 097	-9.6%	32.1%	-1.3	601 115 511	-8.6%	44.2%	-1.9	-5.9%
REDUXIN FORTE	34 484	7.4%	10.0%	1.2	154 393 114	8.2%	11.4%	1.3	-5.9%
SALVISAR	139 343	65.8%	2.0%	0.8	66 647 118	116.4%	1.8%	0.9	-3.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	439 808	23.6%	12.6%	3.1	869 103 993	21.7%	9.3%	1.2	-6.6%
BRAINMAX	95 282	87.1%	100.0%	0	329 159 622	85.2%	100.0%	0	87.1%
GOLDLINE PLUS	825 397	-6.0%	45.8%	0.4	2 593 767 305	-5.8%	37.4%	-2	-6.9%
MIGRENIUM	529 708	-17.6%	0.5%	-0.1	176 851 317	31.3%	0.6%	0.1	0.4%
MODELAX-N	1 476 654	14.9%	21.5%	1.9	699 748 549	56.9%	14.5%	3.3	5.0%
REDUXIN CAPS	583 733	-7.4%	32.4%	-0.2	3 107 027 769	3.7%	44.8%	2	-6.9%
REDUXIN FORTE	169 730	0.2%	9.4%	0.7	733 414 253	6.2%	10.6%	0.7	-6.9%
SALVISAR	627 077	32.2%	1.6%	0.5	276 785 738	73.3%	1.5%	0.5	-6.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 662	2.3%	13.0%	0.9	20 924 335	4.1%	9.6%	0.8	-4.8%
BRAINMAX	3 085	21.6%	100.0%	0	10 123 914	19.6%	100.0%	0	21.6%
GOLDLINE PLUS	16 930	1.7%	47.3%	2.2	54 490 135	1.3%	38.5%	2.2	-3.0%
MIGRENIUM	9 045	3.7%	0.4%	0	3 172 195	3.3%	0.5%	0	0.7%
MODELAX-N	28 836	-12.6%	19.2%	-1.7	15 184 693	-11.9%	13.9%	-1.2	-5.0%
REDUXIN CAPS	11 336	-6.5%	31.7%	-1.2	61 948 685	-8.0%	43.7%	-1.7	-3.0%
REDUXIN FORTE	3 521	-8.7%	9.8%	-0.6	15 656 513	-9.5%	11.1%	-0.6	-3.0%
SALVISAR	12 759	-12.0%	1.8%	-0.2	6 315 627	-10.9%	1.7%	-0.1	-3.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	37 047	9.5%	12.5%	-0.4	80 317 567	15.8%	9.4%	0	13.1%
BRAINMAX	9 443	11.3%	100.0%	0	32 675 026	8.0%	100.0%	0	11.3%
GOLDLINE PLUS	65 902	0.9%	45.0%	-0.4	214 432 366	1.4%	36.5%	-1.2	1.8%
MIGRENIUM	35 529	7.2%	0.4%	0	12 281 102	6.2%	0.5%	0	0.2%
MODELAX-N	138 451	5.0%	22.4%	1.3	71 486 517	5.4%	15.9%	1.1	-0.9%
REDUXIN CAPS	47 539	4.1%	32.5%	0.7	264 568 793	8.3%	45.0%	1.5	1.8%
REDUXIN FORTE	15 088	7.4%	10.3%	0.5	67 355 303	6.8%	11.5%	0.2	1.8%
SALVISAR	64 379	17.6%	2.2%	0.4	30 950 520	19.7%	2.0%	0.4	-2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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